Sound

Designing a sonic logo in five steps

Iris Kovac, Creative Director

6 min read

What makes three notes stick in your head, and how we get there with a brand.

Start with a feeling

Before any instrument, we write down three words a listener should feel. Everything we play is measured against them.

The best sonic logos are under two seconds. Short enough to hum, distinct enough to own.

Motion is the new brand guideline